Professional Summary

Results-driven Digital Marketing Manager & SEO Specialist with extensive experience in optimizing digital campaigns, enhancing website performance, and driving growth through strategic SEO and performance marketing. Proven expertise in leveraging AI and automation for improved engagement and conversion. Eager to contribute innovative strategies and lead generation techniques to a dynamic team.

Skills

• SEO Strategy
• Social Media Marketing
• Performance Marketing
• Keyword Research
• Competitor Analysis
• Google Analytics 4
• Search Console
• Tag Manager
• SEMrush
• Ahrefs
• Ubersuggest
• Keywords Everywhere
• AI & Automation
• ChatGPT
• HubSpot Workflows
• Chatbots
• AEO
• Structured Data
• WordPress
• Shopify
• WooCommerce
• CMS Administration
• Lead Generation
• Email Campaigns
• UX
• Conversion Optimization
• Visual Content Creation
• Canva
• Adobe Express
• Website security audits
• Data compliance
• Threat mitigation
• Privacy implementation
• Cybersecurity
• Data privacy
• Secure funnels

Experience

Digital Marketing Manager

SAI Canada Ltd | Saskatoon, SK | Aug 2022 – Jun 2025

• Lead all digital marketing operations for a diversified business group involved in real estate, retail, restaurants, hospitality, and legal services.
• Increased website traffic by 80% and leads by 70% in under 2 years.
• Optimized 2,000+ landing pages with keyword targeting and UX best practices.
• Built secure marketing funnels ensuring compliance with data privacy standards.
• Designed multi-channel PPC strategies with consistent 4.8x ROI using Google, Meta, and Bing Ads.
• Created branded landing pages for paid campaigns with A/B testing, resulting in a 60% increase in conversion rate.
• Grew social media platforms by 80% in engagement, supported by AI-generated content.
• Integrated ChatGPT and AI chatbots for secure and automated customer interaction.
• Implemented HubSpot CRM and email automation with segmentation and tracking.
• Deployed Google Tag Manager, GA4, Ahrefs and SEMrush to monitor campaign performance.
• Ensured all web assets followed secure coding, data encryption, and privacy policies.
• Collaborated with cybersecurity teams for vulnerability testing and digital compliance.
• Established and enforced strong password policies, multi-factor authentication, and access control across marketing tools and CMS.
• Developed a communication protocol for online reputation management and cyber threat response.
• Collaborated with IT and legal teams to ensure marketing campaigns met required compliance.

Director – Marketing & Business Development

Pyeem Digital Solutions Pvt Ltd | Kochi, India | Aug 2018 – Jul 2021

• Managed marketing, SEO, and social media for 50+ global clients across diverse industries.
• Achieved Google Page 1 rankings for 80% of clients within 3 months.
• Developed local SEO strategies increasing regional visibility by 90%.
• Led social media content planning and ad campaign execution.
• Executed branded content strategies and managed influencer collaborations.
• Utilized tools like SEMrush, Ahrefs, GA4, and GSC to analyze and optimize campaigns.
• Designed visuals using Canva and managed asset libraries for content teams.
• Created marketing funnels and retargeting ads to improve client retention and engagement.
• Established performance metrics to track progress and success of initiatives.
• Spearheaded new business development initiatives that drove revenue growth.
• Spearheaded multiple projects from concept through completion while successfully managing budgets and timelines on each project.

Freelance SEO Consultant | Top-Rated Seller

Fiverr.com | Remote | Sep 2013 – Jan 2020

• Delivered SEO and content strategies to 200+ websites in over 20 countries.
• Executed full-site audits, schema markup, page speed optimization, and recovery from Google penalties.
• Implemented multilingual SEO strategies across global platforms for clients.
• Provided social media optimization and white-label SEO to digital agencies and freelance partners.
• Built and optimized Google Business Profiles and location landing pages to boost local SEO results.
• Supported manual and automated outreach, guest posting, link-building, and press releases to improve domain authority.
• Developed structured data (FAQ, product, review, breadcrumb schema) for rich snippets.
• Provided technical consultation for Shopify, WooCommerce, BigCommerce, Wix, and Squarespace websites.
• Integrated GA4 & Search Console for performance monitoring and CRO improvement.
• Maintained 100% client satisfaction and Top-Rated Seller status with consistent 5-star reviews.

Program Analyst

EZEE Solutions Inc | San Ramon, CA | Mar 2017 – Oct 2017

• Developed Power BI dashboards for marketing insights and reporting.
• Assisted sprint planning and Agile documentation using JIRA.
• Supported digital feature QA and market analysis for SaaS alignment.

Business Administrator

Robinson Brandt International | Berkeley, CA | Sep 2016 – Feb 2017

• Led localized digital marketing campaigns for Xfinity.
• Increased leads through targeted advertising strategies.
• Conducted brand audits to boost online engagement.
• Collaborated with creative teams for region-specific ads.
• Tracked performance via Google Analytics and Meta Ads.

Digital & Social Media Manager

Highlander Motel | Oakland, CA | Sep 2013 – Aug 2016

• Managed multiple hotels and motels under Highlander Group.
• Managed OTA listings, Google Business, and social media presence to boost bookings.
• Created and scheduled content on Facebook and local platforms to engage travelers.
• Implemented online booking system and improved digital customer journey.
• Analyzed traffic and booking data to optimize marketing strategies.
• Maintained brand reputation by managing online reviews and guest feedback.
• Boosted direct bookings by 35% through local SEO and optimized Google Business Profile.
• Achieved Top 3 Google Map rankings for key local search terms.
• Managed online reviews across platforms, improving ratings to 4.5+ stars.
• Tracked SEO and user behavior via GA4 and Search Console.

Education

• Post-Graduate Diploma in Cybersecurity – Saskatchewan Polytechnic, Canada (2022)
• MBA in International Business – Lincoln University, USA (2016)
• BCA in Computer Applications – Dr. CV Raman University, India (2010)

Certifications

• Google Analytics (GA4)
• SEMrush Advanced SEO
• HubSpot Content Marketing
• LinkedIn Social Media Marketing
• Canva Design for Marketing